God Rock, Inc. : the business of niche music / Andrew Mall.

Format:

Book

Author/Creator:

Mall, Andrew, 1978- author.

Language:

English

Subjects (All):

Contemporary Christian music--United States--History and criticism.

Contemporary Christian music.

Contemporary Christian music--United States--Marketing.

Sound recording industry--United States--History.

Sound recording industry.

Market segmentation--United States.

Market segmentation.

History.

Marketing.

United States.

Rock music--Religious aspects--Christianity.

Rock music.

Genre:

Criticism, interpretation, etc.

History.

Physical Description:

xxiii, 295 pages : illustrations ; 24 cm

Place of Publication:

Oakland, California : University of California Press, [2021]

Summary:

"Popular music in the twenty-first century is increasingly divided into niche markets. How do fans, musicians, and music industry executives define their markets' boundaries? What happens when musicians cross those boundaries? What can Christian music teach us about commercial popular music? In God Rock, Inc., Andrew Mall considers the aesthetic, commercial, ethical, and social boundaries of Christian popular music, from the late 1960s, when it emerged, through the 2010s. Drawing on ethnographic research, historical archives, interviews with music industry executives, and critical analyses of recordings, concerts, and music festival performances, Mall explores the tensions that have shaped this evolving market and frames broader questions about commerce, ethics, resistance, and crossover in music that defines itself as outside the mainstream"-- Provided by publisher.

Contents:

Machine generated contents note: pt. ONE CHRISTIAN MUSIC: AN INDUSTRY AND ITS HISTORY

1. "Why Should the Devil Have All the Good Music?" The Christian Market's Origins

2. The Great Adventure: Commercial Success in the Christian Record Industry and the Price of Profit

3. A Wolf in Sheep's Clothing Christian Ethics Encounter Rock

4. "Find a Way": Amy Grant and the Christian Market's Mainstream

pt. TWO NICHE MUSIC MARKETS: ETHICS, PROFITS, AND RISK

5. Music to Raise the Dead: Christian Music and the Ethics of Style

6. Lost in the Sound of Separation: Resistance at Christian Music Festivals

7. From Margins to Mainstreams and Back: Crossover Cases and Their Markets.

Notes:

Includes bibliographical references, discography and index.

Other Format:

Online version: Mall, Andrew, 1978- God Rock, Inc.

ISBN:

9780520343412

0520343417

9780520343429

0520343425

OCLC:

1159630139

Publisher Number:

99986109032