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Navigating the new retail landscape : a guide for business leaders / Jonathan Reynolds, Alan Treadgold.

Oxford Scholarship Online: Business and Management Available online

View online
Format:
Book
Author/Creator:
Reynolds, Jonathan, 1958- author.
Treadgold, Alan, author.
Series:
Oxford scholarship online.
Oxford scholarship online
Language:
English
Subjects (All):
Retail trade--History--21st century.
Retail trade.
Physical Description:
1 online resource (368 pages) : illustrations (black and white, and colour).
Edition:
Second edition.
Place of Publication:
Oxford, England : Oxford University Press, [2021]
Summary:
With over 25 detailed case studies of innovative and successful enterprises, this text offers a robust and practical guide to leaders tasked with understanding and delivering success in the new retail landscape.
Contents:
Part 1. Navigating the New Retail Landscape
1. The new landscape for customer engagement
2. The transformational role of technology
3. The changing physical landscape of retailing
4. The emergence of new business models
5. The changing retail cost model
6. Bringing order to the new world order
Part 2. Guidance for Business Leaders
7. Delivering customer centric experiences
8. Reimagining the retail store
9. The new needs of the retail enterprise
10. The new needs of retail enterprise leaders.
Notes:
Includes bibliographical references and index.
Description based on print version record.
Includes index.
ISBN:
0-19-263941-2
0-19-190523-2
0-19-263940-4

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