When sport meets business : capabilities, challenges, critiques / Ulrik Wagner, Rasmus K. Storm, Klaus Nielsen.

Format:

Book

Author/Creator:

Wagner, Ulrik, author.

Storm, Rasmus K., author.

Nielsen, Klaus, author.

Language:

English

Subjects (All):

Sports--Economic aspects.

Sports.

Physical Description:

1 online resource (242 pages) : illustrations

Edition:

1st ed.

Place of Publication:

London : SAGE Publications Ltd, 2017.

Summary:

Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment - Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe's most popular sports. Sport Marketing and Media - Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport. Sport and Finance - Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption. Sporting Events - Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy. To guide readers through this myriad of sports related content, the authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England's Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain's LaLiga, the sponsorship viability for Ukraine's Klitschko brothers and the case of Denmark's Viborg F.F. Suitable for undergraduate and postgraduate students studying Business, sports management, sports economics, sports policy, and any other sports studies course.

Contents:

WHEN SPORT MEETS BUSINESS- FRONT COVER

WHEN SPORT MEETS BUSINESS

COPYRIGHT

TABLE OF CONTENTS

ABOUT THE CONTRIBUTORS

SECTION A- THE NEW SPORT ENVIRONMENT

CHAPTER 1- WHEN SPORT MEETS BUSINESS: A BRIEF INTRODUCTION

CHAPTER 2- THE EXPANSION OF THE SPORT GOODS INDUSTRY

CHAPTER 3- WHEN GLOBALIZATION AND MIGRATION MEET NATIONAL AND LOCAL TALENT DEVELOPMENT

CHAPTER 4- THE COMMODIFICATION AND COMMERCIALIZATION OF ELITE ATHLETES

CHAPTER 5- THE BUSINESS OF RUNNING

SECTION B- SPORT MARKETING AND MEDIA

CHAPTER 6- THE COMMERCIAL GROWTH OF SPONSORSHIP

CHAPTER 7- THE BATTLE FOR MEDIA RIGHTS IN EUROPEAN CLUB FOOTBALL

CHAPTER 8- AMBUSH MARKETING IN SPORT

CHAPTER 9- SPORT, SOCIAL MEDIA AND ONLINE COMMUNITIES

CHAPTER 10- CORPORATE SOCIAL RESPONSIBILITY IN SPORT

SECTION C- SPORT AND FINANCE

CHAPTER 11- PROFITS, CHAMPIONSHIPS AND BUDGET CONSTRAINTS IN EUROPEAN PROFESSIONAL SPORT

CHAPTER 12- FINANCIAL FAIR PLAY IN EUROPEAN FOOTBALL

CHAPTER 13- CORRUPTION AND THE GOVERNANCE OF SPORT

SECTION D- SPORTING EVENTS

CHAPTER 14- SUSTAINABLE URBAN LEGACIES OF HOSTING THE OLYMPIC GAMES

CHAPTER 15- THE COST OF HOSTING INTERNATIONAL SPORTS EVENTS

INDEX.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781473984226

147398422X

9781473988163

1473988160

9781473987418

1473987415

OCLC:

1105622864