How strategic communication shapes value and innovation in society / edited by Betteke Van Ruler, Iekje Smit, Øyvind Ihlen, Stefania Romenti.

Format:

Book

Contributor:

Ihlen, Øyvind, editor.

Ruler, Betteke van, 1948- editor.

Smit, Iekje, editor.

Romenti, Stefania, editor.

Series:

Advances in public relations and communication management ; Volume 2.

Advances in public relations and communication management, 2398-3914 ; v. 2

Language:

English

Subjects (All):

Business communication--Great Britain.

Business communication--France.

Business communication--Germany.

Physical Description:

1 online resource (206 pages).

Edition:

1st ed.

Place of Publication:

London, [England] : Emerald Publishing, 2017.

Summary:

Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It is important to analyse the situated meaning of these societal themes in everyday life, and the influence of public relations and strategic communication in this regard. Let's Talk Society - and the society we ́re talking about is in transition to a green and sustainable society, to an inclusive society, to an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers. The chapters from primarily European countries were selected from a large number of peer-reviewed contributions for the 2016 congress of the European Public Relations Education and Research Association hosted by Hanze University of Applied Sciences in Groningen.

Contents:

Prelims

Educating society's future PR practitioners: an exploration of 'preparedness' as a qualitative indicator of higher education performance

Contextualising change in public sector organisations

When a nation's leader is under siege: managing personal reputation and engaging in public diplomacy

Towards a societal discourse with the government? A comparative content analysis on the development of social media communication by the British, French and German National Governments 2011 - 2015

Lessons learned: communication studies in transition

Secrets of public affairs

Social media: the dialogue myth? How organizations use social media for stakeholder dialogue

Clarifying skills and competencies in organisational decision making - perceptions of finnish communication professionals

Reputation: a cross-disciplinary study of key concepts in public relations, business administration, and public administration

About the Contributors

Index.

Notes:

Includes index.

Includes bibliographical references.

Print version record

ISBN:

9781787430143

1787430146

9781787147164

1787147169