Marketing in and for a sustainable society / edited by Naresh K. Malhotra.

Format:

Book

Contributor:

Malhotra, Naresh K.

Series:

Review of Marketing Research

Review of marketing research, 1548-6435 ; v. 13

Language:

English

Subjects (All):

Marketing.

Sustainability.

Physical Description:

1 online resource (246 p.)

Edition:

First edition.

Place of Publication:

Bingley, England : Emerald, 2016.

Summary:

This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.

Contents:

Front Cover; Marketing in and for a Sustainable Society; Copyright Page; Contents; List of Contributors; Editorial Advisory Board; Ad hoc Reviewers; Introduction; Overview; Publication Mission; Articles in This Volume; Sustainability and Marketing: Concurrent Pursuit of a Smaller Environmental Footprint and a Larger Market Footprint; Introduction; Sustainability and Marketing: A Literature Overview; Organizational Responsiveness to the Sustainability Imperative: A Conceptual Framework; Internal Organizational Forces; External Forces; Sustainability Oriented Behaviors; Discussion

Toward Sustainability: Corporate Sustainability Responsibility, Consumer Sustainability Responsibility, and Government Sust...Toward Sustainability: Consumption Elimination, Consumption Reduction, and Consumption Redirection; Toward Sustainability: Fostering Facilitating Forces and Mitigating Impeding Forces; References; Marketing's Quest for Environmental Sustainability: Persistent Challenges and New Perspectives; Possible Explanations for Lack of Meaningful Progress in Environmental Sustainability; Insufficiency of Existing Theoretical Lenses; Insignificance: Tweaking at the Margins

Incompatibility between the Logic of Marketing and the Logic of SustainabilityIncommensurability in Scale; New Theoretical Lenses Integrating Sustainability and the Natural Environment; Assemblage Theory as a Lens for Sustainability; Socio-Ecological Systems Theory; Biomimicry: A Framework for Integrating Marketing and Nature; Concluding Thoughts and Future Directions; Acknowledgments; References; A Stakeholder Marketing Approach to Sustainable Business; Introduction; Theoretical Perspectives; Resource-Based View; Stakeholder Theory; Hypothesis Development

Stakeholder Orientation and Stakeholder ResponsivenessStakeholder Responsiveness and Marketing Outcomes; Stakeholder Responsiveness and Performance: Marketing Outcomes as Mediators; Data Collection; Measures; Stakeholder Orientation; Stakeholder Responsiveness; Marketing Outcomes; Firm Performance; Control Variables; Results; Discussion and Implications; Stakeholder Orientations and Stakeholder Responsiveness; Stakeholder Responsiveness and Marketing Outcomes; Effects on Firm Performance; Conclusions; Acknowledgments; References

Turning to Sustainable Business Practices: A Macromarketing PerspectiveEarly Accomplishments for Sustainable Business Practices; Challenges for Businesses Adopting Sustainable Business Practices; Consumer Product Adoption Challenges; Sustainable Communication Challenges; Sustainable Message Framing; Sustainable Intentions and Behaviors; The Changing Consumer; Consumers' Attitudes Change toward Sustainability; Consumers Notice Changes in Business Operations; Consumers Turn toward Green; The Changing Firm; Factors Influencing Businesses to Adopt Sustainable Business Practices

Using Nature's Principles

Notes:

Description based upon print version of record.

Includes bibliographical references at the end of each chapters.

Print version record

ISBN:

9781786352811

1786352818

OCLC:

953456495