Understanding public relations : theory, culture and society / Lee Edwards.

Format:

Book

Author/Creator:

Edwards, Lee (Lee M. S.), author.

Language:

English

Subjects (All):

Public relations.

Physical Description:

1 online resource (289 pages) : illustrations

Edition:

1st ed.

Place of Publication:

Los Angeles, California : SAGE, [2018]

Summary:

This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.

Contents:

UNDERSTANDING PUBLIC RELATIONS- FRONT COVER

UNDERSTANDING PUBLIC RELATIONS

COPYRIGHT

TABLE OF CONTENTS

ACKNOWLEDGEMENTS

CHAPTER 1- STARTING POINTS: DEFINING SOCIO-CULTURAL RESEARCH IN PUBLIC RELATIONS

CHAPTER 2- PUBLIC RELATIONS AS PROMOTION: THE PRODUCTION AND CIRCULATION OF MEANING

CHAPTER 3- PUBLIC RELATIONS, DISCOURSE AND POWER

CHAPTER 4- A POLITICAL ECONOMY OF PUBLIC RELATIONS

CHAPTER 5- DELIBERATIVE DEMOCRACY AND PUBLIC RELATIONS

CHAPTER 6- PUBLIC RELATIONS AND THE PUBLIC SPHERE

CHAPTER 7- PUBLIC RELATIONS AND GLOBALISATION

CHAPTER 8- PUBLIC RELATIONS AS AN OCCUPATIONAL FIELD: THE PROFESSIONAL PROJECT

CHAPTER 9- RACE AND CLASS IN/AND PUBLIC RELATIONS

CHAPTER 10- FEMINIST PUBLIC RELATIONS: PERFORMATIVITY, BLACK FEMINISM, POSTFEMINISM

CHAPTER 11- ETHICS, PUBLIC RELATIONS AND SOCIETY

CHAPTER 12- CONCLUSION: PUBLIC RELATIONS BEYOND THE ORGANISATION

REFERENCES

INDEX.

Notes:

Description based on print version record.

Includes bibliographical references (pages [225]-270) and index.

ISBN:

9781526422125

1526422123

9781526422149

152642214X

Publisher Number:

40028319812