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Rise of rural consumers in developing countries : harvesting 3 billion aspirations / Vijay Mahajan ; with Kathy Warbelow.
- Format:
- Book
- Author/Creator:
- Mahajan, Vijay, 1948- author.
- Language:
- English
- Subjects (All):
- Consumers--Developing countries.
- Consumers.
- Rural population--Developing countries.
- Rural population.
- Consumption (Economics)--Developing countries.
- Consumption (Economics).
- Physical Description:
- 1 online resource (xxv,168 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Los Angeles, California : SAGE, [2016]
- Summary:
- The first comprehensive review of the expanding rural consumer market opportunity in the developing countries.
- Contents:
- Cover
- Contents
- Detailed Contents
- Foreword
- Preface: A Rural Odyssey
- Acknowledgments
- Chapter 1: The Rural Consumer Opportunity
- Chapter 2: Planting the Seeds of Prosperity in the Rural World
- Chapter 3: The Influence of Religion in the Emerging Rural World
- Chapter 4: Growing Consumers in Emerging Rural Markets
- Chapter 5: Plowing New Routes to Rural Markets
- Chapter 6: Seeding Innovation and Prosperity Through Technology
- Chapter 7: Harnessing Innovation to Solve Social Problems
- Chapter 8: The End of the Last Mile
- Index
- About the Author.
- Notes:
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 93-86042-33-9
- 93-86042-31-2
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