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The Little Book of Big Customer Satisfaction Measurement.
- Format:
- Book
- Author/Creator:
- Rao, Ajit.
- Series:
- Response Books
- Language:
- English
- Subjects (All):
- Consumer satisfaction.
- Local Subjects:
- Consumer satisfaction.
- Physical Description:
- 1 online resource (185 p.)
- Edition:
- 1st ed.
- Place of Publication:
- New Delhi : SAGE Publications, 2013.
- Language Note:
- English
- Summary:
- This book explains the principles of customer satisfaction in a brief yet powerful manner. It will help readers build relevant and actionable customer satisfaction programmes for their organization.
- Contents:
- Cover ; Contents; List of Illustrations ; Preface ; Acknowledgments ; 1 - Introduction ; 2 - The Basic Truths of Customer Satisfaction ; 3 - The Measurement Tools ; 4 - Converging Brand and the Customer ; 5 - The Loyalty Convergence ; 6 - NPS: Is It the Ultimate Question? ; 7 - Benchmarking and Normative Databases ; 8 - Implementing the Survey Findings ; Appendices ; Bibliography ; About the Authors
- Notes:
- Description based upon print version of record.
- ISBN:
- 81-321-1719-0
- 81-321-1145-1
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