Strategic and Competitive Analysis : Methods and Techniques for Analyzing Business Competition / Craig S. Fleisher and Babette E. Bensoussan.

Format:

Book

Author/Creator:

Fleisher, Craig S.

Contributor:

Bensoussan, Babette E.

GIC Course Text Collection (University of Pennsylvania)

Language:

English

Summary:

/*0-13-088852-4, 8885B-9, Fleisher, Craig S., Bensoussan, Babette, Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition*/" This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality." Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis."

Contents:

Part I Analysis and its Relationship to Strategy and Competitive Intelligence 1

Part II The Techniques of Strategic and Competitive Analysis 29

Section 1 Strategic Analytical Techniques

Section 2 Competitive and Customer Analysis Techniques

Section 3 Environmental Analysis Techniques

Section 4 Evolutionary Analysis Techniques

Section 5 Financial Analysis Techniques.

ISBN:

9780130888525