Strategic winery tourism and management : building competitive winery tourism and winery management strategy / edited by Kyuho Lee, Ph.D.

Format:

Book

Contributor:

Lee, Kyuho, editor.

Series:

Advances in hospitality and tourism book series.

Advances in Hospitality and Tourism

Language:

English

Subjects (All):

Wine tourism.

Wineries.

Physical Description:

1 online resource (309 p.)

Edition:

1st ed.

Place of Publication:

Toronto : Apple Academic Press, [2016]

Language Note:

English

Summary:

Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strate

Contents:

1. The business of wine / Anisya Thomas Fritz

2. Wine tourism strategy making : a model for planning and implementation / Robert J. Harrington and Michael C. Ottenbacher

3. Strategic winery management and tourism : value-added offerings and strategies beyond product centrism / Dr. Marc Dressler

4. Wine versus weddings : wine tourism in the emerging North Carolina wine industry / Ian M. Taplin and Minh-Trang Thi Nguyen

5. Wine tourism in Bordeaux / Tatiana Bouzdine-Chameeva, Christophe Faugere, and Pierre Mora

6. Emerging issues in wine tourism / Liz Thach

7. Winery tourism in China / Jinlin Zhao

8. Analyzing the effects of short- and long-term customer relationship on the wine customer lifetime value / Michael R. Santos and Vincent Richman

9. Designing for sales : winery design and the visitor experience / Douglas Thornley

10. Using ANNs to determine place evoked affective consumer reactions in wine tourism / Albert Stockl, Wolfram Rinke, and Andreas Eisingerich

11. Effective winery tasting room management / Stephanie Friedman

12. Service quality, brand loyalty, and wine tourism / Melissa A. Van Hyfte

13. Exploring an effective winery revenue management strategy / Kyuho Lee

14. Financial ratio and valuation analyses of Constellation Brands Incorporated : a case study / Michael R. Santos and Vincent Richman

15. The rise of wine education in mainland China : a first-hand account and analysis / Edward Ragg.

Notes:

Description based upon print version of record.

Includes bibliographical references at the end of each chapters.

Description based on print version record.

ISBN:

0-429-09112-5

1-4822-2341-4

9780429091124

OCLC:

891659327