Digital marketing for dummies / by Ryan Deiss and Russ Henneberry.

Format:

Book

Author/Creator:

Henneberry, Russ, Author.

Deiss, Ryan, Author.

Series:

--For dummies.

--For dummies

Language:

English

Subjects (All):

Internet marketing.

Physical Description:

1 online resource

Edition:

2nd ed

Place of Publication:

Wiley 2020

Summary:

Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You'll learn how to identify the digital markets and media that work best for your business-no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer-this book will take you through the whole process! * Learn targeted digital strategies for increasing brand awareness * Determine the best-fit online markets for your unique brand * Access downloadable tools to put ideas into action * Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Contents:

Introduction Part 1: Getting Started with Digital Marketing Part 2: Using Content to Generate Fans, Followers, and Customers Part 3: Generating Website Traffic Part 4: Measuring, Analyzing, and Optimizing Campaigns Part 5: The Part of Tens Connect with Dummies End User License Agreement

Notes:

Includes index

ISBN:

1-119-66050-5

1-119-66049-1

9781119660507