What retirees want : a holistic view of life's third age / Ken Dychtwald, Robert Morison.

Format:

Book

Author/Creator:

Morison, Robert, author.

Language:

English

Subjects (All):

Retirement--Economic aspects.

Retirement.

Physical Description:

1 online resource (320 pages)

Place of Publication:

Hoboken, N.J.: Wiley, c2020.

Hoboken, New Jersey : Wiley, [2020]

Summary:

"The world's population of retirees is increasing dramatically, and the Baby Boom generation is changing everything about this stage of life. Today older Americans hold the largest concentration of personal wealth and spending power, yet marketers tend to have only superficial understanding of their hopes, fears, needs, preferences and dreams. Organizations would be wise to divert some of their focus away from the long-sought-after youth market and turn attention to the already large, rapidly growing, and radically changing customer segment that is today's retirees. This book is the definitive guide to understanding the experiences and ambitions of today and tomorrow's retirees and the products and services that will best meet their needs. The book is for business, non-profits, and other leaders who wish to understand retirees and pre-retirees as customers, clients, workers, and volunteers in order to better engage and serve them."-- Provided by publisher.

Notes:

Includes index.

Description based on print version record.

ISBN:

1-119-65193-X

1-119-65191-3