What retirees want : a holistic view of life's third age / Ken Dychtwald, Robert Morison.

Format:

Book

Author/Creator:

Dychtwald, Ken, Author.

Morison, Robert, Author.

Language:

English

Subjects (All):

Retirees.

Retirement industry.

Physical Description:

1 online resource (320 pages)

Edition:

1

Place of Publication:

Wiley 2020

Summary:

"The world's population of retirees is increasing dramatically, and the Baby Boom generation is changing everything about this stage of life. Today older Americans hold the largest concentration of personal wealth and spending power, yet marketers tend to have only superficial understanding of their hopes, fears, needs, preferences and dreams. Organizations would be wise to divert some of their focus away from the long-sought-after youth market and turn attention to the already large, rapidly growing, and radically changing customer segment that is today's retirees. This book is the definitive guide to understanding the experiences and ambitions of today and tomorrow's retirees and the products and services that will best meet their needs. The book is for business, non-profits, and other leaders who wish to understand retirees and pre-retirees as customers, clients, workers, and volunteers in order to better engage and serve them."-- Provided by publisher.

Contents:

Introduction Chapter 1 The Age Wave Is RisingHow the Boomers Are Transforming Retirement Chapter 2 Ageism SucksIt's Bad for People and Bad for Business Chapter 3 Reframing AgingThere's a New Story to Tell Chapter 4 Putting Wisdom to WorkThe New Role, Timing, and Purpose of Post-Retirement Employment Chapter 5 The Time Affluence ExplosionFifty Trillion Hours of Leisure to Fill Chapter 6 Searching for the Fountain of HealthCan We Match Healthspan to Lifespan? Chapter 7 Retirement Isn't a Solo ProjectThe Entangled Endearments of Family Relationships Chapter 8 Home and CommunityStay, Go, Remodel, or Find Roommates? Chapter 9 Funding Longevity Chapter 10 The Giving Revolution Chapter 11 Retiring Retirement EULA

Notes:

Includes index

ISBN:

1-119-65193-X

1-119-65191-3

9781119651932