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Brand-building : the creative city : a critical look at current concepts and practices / edited by Serena Vicari Haddock.

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Format:
Book
Author/Creator:
VICARI, SERENA, Editor.
Contributor:
Vicari Haddock, Serena, editor.
Series:
Strumenti per la didattica e la ricerca ; 94.
Strumenti per la didattica e la ricerca ; 94
Language:
English
Subjects (All):
Cities and towns.
Sociology, Urban.
Culture.
Physical Description:
1 online resource (162 pages) : illustrations; digital, PDF file(s).
Edition:
1st ed.
Place of Publication:
Firenze : Firenze University Press, 2010.
Language Note:
English
Summary:
The aim of this book is to contribute to a critical assessment of the literature on the creative city and to a clarification of some of the many questions that remain unanswered. It is a collection of essays which, in the first part, addresses concepts and theories of urban development, city marketing and branding, presented as a framework in which the discourse of the creative city is embedded. In the second part, four case studies of cities considered to be emblematic of cultural industries (Manchester, Berlin, Dublin, and a comparative study of Milan and London) serve to illustrate the social production of creativity in specific urban contexts.
Notes:
Includes bibliographical references.
Description based on publisher supplied metadata and other sources.
ISBN:
88-8453-540-9
OCLC:
1482267801

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