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Marketing English books, 1476-1550 : how printers changed reading / Alexandra da Costa.
- Format:
- Book
- Author/Creator:
- Da Costa, Alexandra, 1982- author.
- Series:
- Oxford studies in medieval literature and culture.
- Oxford studies in medieval literature and culture
- Oxford scholarship online
- Language:
- English
- Subjects (All):
- Book industries and trade--Europe--History--16th century.
- Book industries and trade.
- Book industries and trade--Europe--History--To 1500.
- Books and reading--Europe--History--16th century.
- Books and reading.
- Books and reading--Europe--History--To 1500.
- English literature--Publishing--History--16th century.
- English literature.
- English literature--Publishing--History--To 1500.
- Books--Europe--Marketing--History--16th century.
- Books.
- Books--Europe--Marketing--History--To 1500.
- Physical Description:
- 1 online resource (288 pages) : illustrations (colour).
- Edition:
- First edition.
- Place of Publication:
- New York, New York State : Oxford University Press, [2020]
- Summary:
- This work explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in 16th-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
- Notes:
- This edition also issued in print: 2020.
- Description based on print version record.
- Includes bibliographical references and indexes.
- ISBN:
- 0-19-258685-8
- 0-19-258684-X
- 0-19-190401-5
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