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Business and marketing insights : an interview with Pedro Oliveria.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Marketing.
- Consumer behavior.
- Communication in marketing.
- Organizational change.
- Physical Description:
- 1 online resource (1 video file (00:02:59)) : sound, colour
- Place of Publication:
- London : SAGE Publications Ltd, 2019.
- Language Note:
- Closed-captioned in English.
- Summary:
- Pedro de Oliviera discusses the effectiveness of reaching consumers through native marketing, and how to deal with change as an organisation.
- Notes:
- Description based on XML content.
- ISBN:
- 1-5297-0699-8
- 9781529706994
- OCLC:
- 1108335074
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