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Small business in action : competitive advantage & building customer relationships.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Strategic planning--Case studies.
- Strategic planning.
- Business planning--Case studies.
- Business planning.
- Customer relations--Management--Case studies.
- Customer relations.
- Physical Description:
- 1 online resource (1 video file (00:02:50)) : sound, colour
- Other Title:
- Small business in action : competitive advantage and building customer relationships
- Place of Publication:
- London : SAGE Publications Ltd, 2019.
- Language Note:
- Closed-captioned in English.
- Summary:
- John Wheir, CEO, Beacon Coffee Company, discusses ways to establish competitive advantage and brand loyalty.
- Participant:
- Speaker, John Wheir.
- Notes:
- Description based on XML content.
- ISBN:
- 1-5297-0298-4
- 9781529702989
- OCLC:
- 1108314557
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