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Marketing insights : an interview with William Rand.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Marketing--Social aspects--Case studies.
- Marketing.
- Internet marketing--Social aspects--Case studies.
- Internet marketing.
- Branding (Marketing)--Case studies.
- Branding (Marketing).
- Customer relations--Case studies.
- Customer relations.
- Physical Description:
- 1 online resource (1 video file (00:10:04)) : sound, colour
- Place of Publication:
- London : SAGE Publications Ltd, 2019.
- Language Note:
- Closed-captioned in English.
- Summary:
- William Rand, PhD, Associate Professor of Marketing, North Carolina State University, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.
- Participant:
- Academic, William Rand PhD.
- Notes:
- Description based on XML content.
- ISBN:
- 1-5297-0628-9
- 9781529706284
- OCLC:
- 1108179697
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