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Small business in action : product mix.

SAGE Video: Business and Management Available online

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Format:
Video
Contributor:
Griskowitz, Gloria, speaker.
Hamilton, Catherine, speaker.
Language:
English
Subjects (All):
Putnam Market--Case studies.
Putnam Market.
New products--Management--Case studies.
New products.
Production engineering--Case studies.
Production engineering.
Industrial design--Management--Case studies.
Industrial design.
Physical Description:
1 online resource (1 video file (00:04:52)) : sound, colour
Place of Publication:
London : SAGE Publications Ltd, 2019.
Language Note:
Closed-captioned in English.
Summary:
Gloria Griskowitz and Catharine Hamilton, co-owners of Putnam Market, discuss the selection of a winning product mix, including packaging, sampling, and being a market leader.
Participant:
Speaker, Gloria Griskowitz.
Notes:
Description based on XML content.
ISBN:
1-5297-0331-X
9781529703313
OCLC:
1108319594

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