1 option
Small business in action : product mix.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Putnam Market--Case studies.
- Putnam Market.
- New products--Management--Case studies.
- New products.
- Production engineering--Case studies.
- Production engineering.
- Industrial design--Management--Case studies.
- Industrial design.
- Physical Description:
- 1 online resource (1 video file (00:04:52)) : sound, colour
- Place of Publication:
- London : SAGE Publications Ltd, 2019.
- Language Note:
- Closed-captioned in English.
- Summary:
- Gloria Griskowitz and Catharine Hamilton, co-owners of Putnam Market, discuss the selection of a winning product mix, including packaging, sampling, and being a market leader.
- Participant:
- Speaker, Gloria Griskowitz.
- Notes:
- Description based on XML content.
- ISBN:
- 1-5297-0331-X
- 9781529703313
- OCLC:
- 1108319594
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