1 option
Marketing insights : an interview with Charles Cui.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Marketing--Social aspects.
- Marketing.
- Internet marketing--Social aspects.
- Internet marketing.
- Branding (Marketing).
- Customer relations.
- Physical Description:
- 1 online resource (1 video file (00:11:56)) : sound, colour
- Place of Publication:
- London : SAGE Publications Ltd, 2019.
- Language Note:
- Closed-captioned in English.
- Summary:
- Charles Cui, PhD, Professor of Marketing & Marketing Research, North Umbria University, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.
- Participant:
- Academic, Charles Cui PhD.
- Notes:
- Description based on XML content.
- ISBN:
- 1-5297-0630-0
- 9781529706307
- OCLC:
- 1108281589
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.