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Marketing insights : an interview with Atul Parvatiyar.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Internet marketing.
- Business ethics.
- Customer relations.
- Physical Description:
- 1 online resource (1 video file (00:06:42)) : sound, colour
- Place of Publication:
- London : SAGE Publications Ltd, 2019.
- Language Note:
- Closed-captioned in English.
- Summary:
- Atul Parvatiyar, PhD, professor of practice, Texas Tech University, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.
- Participant:
- Academic, Atul Parvatiyar PhD.
- Notes:
- Description based on XML content.
- ISBN:
- 1-5297-0639-4
- 9781529706390
- OCLC:
- 1108326165
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