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Marketing insights : an interview with Dan Li.

SAGE Video: Business and Management Available online

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Format:
Video
Contributor:
Li, Dan, Academic.
Language:
English
Subjects (All):
Branding (Marketing).
Internet marketing.
Business ethics.
Customer relations.
Physical Description:
1 online resource (1 video file (00:09:15)) : sound, colour
Place of Publication:
London : SAGE Publications Ltd, 2019.
Language Note:
Closed-captioned in English.
Summary:
Dan Li, PhD, assistant professor, Widener University, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.
Participant:
Academic, Dan Li PhD.
Notes:
Description based on XML content.
ISBN:
1-5297-0632-7
9781529706321
OCLC:
1108329889

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