1 option
Marketing insights : an interview with Roland Rust.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Internet marketing.
- Business ethics.
- Customer relations.
- Physical Description:
- 1 online resource (1 video file (00:05:40)) : sound, colour
- Place of Publication:
- London : SAGE Publications Ltd, 2019.
- Language Note:
- Closed-captioned in English.
- Summary:
- Ronald Rust, PhD, distinguished university professor, University of Maryland, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.
- Participant:
- Academic, Ronald Rust PhD.
- Notes:
- Description based on XML content.
- ISBN:
- 1-5297-0634-3
- 9781529706345
- OCLC:
- 1108328354
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.