Personal branding for entrepreneurial journalists and creative professionals / Sara Kelly.

Format:

Book

Author/Creator:

Kelly, Sara, 1970- author.

Language:

English

Subjects (All):

Branding (Marketing).

Journalism--Vocational guidance.

Journalism.

Reporters and reporting--Vocational guidance.

Reporters and reporting.

Physical Description:

1 online resource (viii, 222 pages) : ill.

Edition:

1st edition

Place of Publication:

New York : Routledge, 2017.

System Details:

text file

Summary:

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.

Contents:

1. The changing employment marketplace

2. What is creativity?

3. How brands began

4. Brand you

5. What's your story?

6. Naming rites

7. Creatives need content

8. You are an influencer

9. Check your skill sets

10. Time for a tune-up

11. Manage your time.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-315-43757-0

1-315-43756-2

1-315-43755-4

9781315437576

OCLC:

992366199