The microbrewery handbook : craft, brew, & build your own microbrewery success / DC Reeves.

Format:

Book

Author/Creator:

Reeves, D. C., author.

Language:

English

Subjects (All):

Microbreweries.

Beer industry.

New business enterprises.

Physical Description:

1 online resource (xvi, 252 pages)

Edition:

1st edition

Place of Publication:

Hoboken, New Jersey : Wiley, [2020]

System Details:

text file

Summary:

"We all know that the dream of opening a microbrewery starts with making great beer. But this day in age, the point many hopeful brewery owners miss is that great beer is merely the price of entry. Now it's required to create a sense of place. It's required to do your research, understand financing and cash flow and how you measure success. It's required to construct a well-run company that attracts the right employees and makes them your biggest advocates on and off the clock. Culture matters. Marketing matters. Becoming a community anchor matters. Now it's required to understand how to operate a craft beer business. And for an industry that's on the rise as more and more leave corporate America to start their own craft brewery, a 'how to' book is badly needed. This book is an unprecedented, and updated, look at all the facets now required to successfully start or grow a microbrewery in a much more competitive world. It's so much more than beer now. In The Microbrewer's Handbook, DC Reeves shares the success story from Perfect Plain Brewing Co. in Pensacola, Fla., which opened in November 2017. Despite being located in the least populated region of Florida, Perfect Plain became one of the state's busiest taprooms with heralded product, immediate financial success and the potential for bigger things ahead. This book will teach you how to replicate that by sharing the lessons a successful microbrew owner has learned about banking, investment and debt. We'll discuss the ways you can truly create a unique experience for your customers, employees and your city -- and how to tactfully share that great story with your community -- all musts to set yourself apart"-- Provided by publisher.

Contents:

Before you begin

How to use this book

State of the industry (for now)

Focus on your taproom first

How to differentiate your brewery

Industry Q&A : Sam Calagione

Tips to start your business plan

Figuring out your financials

Finance Q&A with Audra Gaiziunas

Find the dollars to get started

Sizing up the brewery / by Reed Odeneal

The wonderful world of permitting & zoning

The questions to ask your architect and contractors

Best practices Q&A : Jester King founder Jeffrey Stuffings

The start to a successful brewery : keys to strong leadership

How to hire well and eliminate turnover in three steps

How to have happy employees : keep them engaged

Common barriers to a strong company culture

Employee engagement Q&A : Quint Studer

Customer service tips

How to program your taproom to build revenue

Keys to improving day to day taproom operations

The value of finding and preserving mentorship

Best practices Q&A : Burial Beer Co. co-founder Doug Reiser

Why branding matters

Tips for improving your social media presence

How to get the local media on your side

Love your community, and it will love you back

Community Q&A : Matt Stevens, Creature Comforts.

Notes:

Description based on online resource; title from pdf title page (EBSCO, viewed August 3, 2020).

Includes index.

ISBN:

9781119598053

1119598052

9781119598039

1119598036

OCLC:

1225073472