The startup owner's manual: the step-by-step guide for building a great company / Steve Blank and Bob Dorf.

Format:

Book

Author/Creator:

Blank, Steven G. (Steven Gary), author.

Dorf, Bob, author.

Language:

English

Subjects (All):

New business enterprises.

Physical Description:

1 online resource (xxix, 571 pages) : illustrations

Edition:

1

Other Title:

Step-by-step guide for building a great company

Place of Publication:

Wiley 2020

System Details:

text file

Summary:

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: • Avoid the 9 deadly sins that destroy startups' chances for success • Use the Customer Development method to bring your business idea to life • Incorporate the Business Model Canvas as the organizing principle for startup hypotheses • Identify your customers and determine how to "get, keep and grow" customers profitably • Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owner's Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

Contents:

"Get Out of the Building!" The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company How to Read This Book Who Is This Book For? Introduction I Getting Started II Step One: Customer Discovery III Step Two: Customer Validation The Startup Owner's Manual "Site" Map EULA

Notes:

Includes index.

Description based on print version record.

ISBN:

9781119690672

1119690676

9781119690726

1119690722

OCLC:

1224862726