Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / Rajagopal.

Format:

Book

Author/Creator:

Rajagopal, 1957- author.

Series:

Consumer behavior collection.

Consumer Behavior Collection

Language:

English

Subjects (All):

Consumer behavior.

Consumers' preferences.

Physical Description:

1 online resource (198 pages).

Edition:

First edition.

Place of Publication:

New York, NY : Business Expert Press, 2018.

System Details:

Mode of access: World Wide Web.

Summary:

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

Contents:

Cover

Contents

Preface

Acknowledgments

Chapter 1: Exploring Consumers Today

Chapter 2: Consumer Impetus and Business Management

Chapter 3: Decision Metrics for Competitive Business

Chapter 4: Behavioral Patterns and Performance Appraisal

Chapter 5: Measuring Consumer Involvement

About the Author

Index

Adpage

Backcover.

Notes:

Includes index.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781947441156

1947441159

OCLC:

1027201235