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The American television industry / Michael Curtin and Jane Shattuc.
- Format:
- Book
- Author/Creator:
- Curtin, Michael, author.
- Shattuc, Jane, author.
- Series:
- International screen industries.
- International Screen Industries
- Language:
- English
- Subjects (All):
- Television broadcasting--United States.
- Television broadcasting.
- Television broadcasting--Technological innovations.
- Physical Description:
- 1 online resource (209 pages) : illustrations, tables.
- Edition:
- 1st ed.
- Place of Publication:
- Houndmills, Basingstoke, Hampshire, England ; New York, New York : Palgrave Macmillan, 2009.
- Summary:
- The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.
- Contents:
- Introduction
- Key Players
- Audiences and Advertising
- Television Programming
- Making TV on the Broadcast Networks
- Branded Cable Networks
- The New Economies of TV Information
- Conclusion.
- Notes:
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 1-84457-575-6
- OCLC:
- 768187552
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