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Belief systems, religion, and behavioral economics : marketing in multicultural environments / Elizabeth A. Minton and Lynn R. Kahle.
- Format:
- Book
- Author/Creator:
- Minton, Elizabeth A., author.
- Kahle, Lynn R., author.
- Series:
- 2014 digital library.
- Economics collection. 2163-7628.
- Economics collection, 2163-7628
- Language:
- English
- Subjects (All):
- Economics--Religious aspects.
- Economics.
- Economics--Psychological aspects.
- Multiculturalism in advertising.
- Consumer behavior--Religious aspects.
- Consumer behavior.
- Physical Description:
- 1 online resource (162 p.)
- Edition:
- First edition.
- Place of Publication:
- New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
- Language Note:
- English
- System Details:
- Mode of access: World Wide Web.
- System requirements: Adobe Acrobat reader.
- Summary:
- Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.
- Contents:
- Preface
- 1. Behavioral economics and belief systems
- 2. Demystifying belief systems
- 3. Belief systems of the western world & interpretations for behavioral economics
- 4. Belief systems of the eastern world & interpretations for behavioral economics
- 5. The disconnect between belief systems and behavioral economics
- 6. Comparing belief systems: influences on behavioral economics
- 7. Comparing belief systems: influences on consumers
- 8. Managerial implications for businesses
- 9. Cases
- 10. Conclusion
- Appendix
- Notes
- References
- Index.
- Notes:
- Part of: 2014 digital library.
- Includes bibliographical references (pages 123-135) and index.
- Title from PDF title page (viewed on January 3, 2014).
- ISBN:
- 1-60649-705-7
- OCLC:
- 867482117
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