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Mobilized : An Insider's Guide to the Business and Future of Connected Technology
EBSCOhost Academic eBook Collection (North America) Available online
EBSCOhost Academic eBook Collection (North America)- Format:
- Book
- Author/Creator:
- Moatti, SC.
- Language:
- English
- Subjects (All):
- Mobile commerce--Management.
- Mobile commerce.
- Mobile communication systems.
- Technological innovations.
- Physical Description:
- 1 online resource (193 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Oakland : Berrett-Koehler Publishers, 2016.
- Language Note:
- English
- Summary:
- A Silicon Valley veteran outlines what is required for a company to succeed in the mobile era.Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb.Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success?.
- Contents:
- Cover; Contents; Foreword; Introduction Experiencing the Mobile Revolution Firsthand; One: The New Gold Rush; Two: The Body Rule The Best Mobile Products Operate by Beauty; Three: The Spirit Rule: The Best Mobile Products Give Us Meaning; Four: The Mind Rule: The Best Mobile Products Learn as We Use Them; Five: The Mobile Formula In the Past, Present, and Future; Conclusion: It's Your Turn Now; Notes; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Author
- Notes:
- Description based upon print version of record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781626567412
- 1626567417
- OCLC:
- 943596669
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