Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth / Atul Parvatiyar, Rajendra Sisodia.

Format:

Book

Author/Creator:

Parvatiyar, Atul, author.

Sisodia, Rajendra, author.

Series:

Sage knowledge.

Language:

English

Subjects (All):

Sheth, Jagdish N.

Disruptive technologies.

Marketing.

Consumer behavior.

Physical Description:

1 online resource (629 pages) : illustrations

Edition:

First edition.

Place of Publication:

Los Angeles, CA : SAGE Publications, Incorporated, 2019.

System Details:

text file

Summary:

We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality.

Notes:

Part of the SAGE Knowledge collection.

Description based on XML content.

Other Format:

Print version :

ISBN:

9789353287733

OCLC:

1080273660

Access Restriction:

Restricted for use by site license.