Gandhian thought and communication : rethinking the Mahatma in the media age / Biswajit Das.

Format:

Book

Author/Creator:

Das, Biswajit, author.

Series:

Sage knowledge.

Language:

English

Subjects (All):

Communication--Methodology.

Communication.

Mass media.

Gandhi, Mahatma, 1869-1948.

Gandhi.

Physical Description:

1 online resource (277 pages) : illustrations

Edition:

First edition.

Place of Publication:

Mathura Road : SAGE Publications Pvt Ltd, 2020.

System Details:

text file

Summary:

Gandhian Thought and Communication: Rethinking the Mahatma in the Media Age looks at Gandhian thought and contributions from an interdisciplinary communication perspective. It explores the Mahatma as a public intellectual and communicator. It studies Gandhi's unique communication techniques to connect with the masses and the way he used and appropriated myth, metaphors and symbols to communicate his ideas related to modernity and nationalism. The book examines how Gandhian ideas have been tested and the implications derived. This book also studies the contemporary relevance of Gandhian thought by looking at various popular media representations to open up the possibilities of rethinking and recasting Gandhi in the present context.

Notes:

Part of the SAGE Knowledge collection.

Includes bibliographical references and index.

Description based on XML content.

Other Format:

Print version :

ISBN:

9789353287849

OCLC:

1127567745

Access Restriction:

Restricted for use by site license.