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The predictive postcode : the geodemographic classification of British society / Richard Webber, Roger Burrows.
- Format:
- Book
- Author/Creator:
- Webber, Richard, 1947- author.
- Burrows, Roger, author.
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Geodemographics--Great Britain.
- Geodemographics.
- Human geography--Great Britain.
- Human geography.
- Postal codes.
- Neighborhoods--Economic aspects.
- Neighborhoods.
- Neighborhoods--Social aspects.
- Great Britain.
- Neighborhoods--Social aspects--Great Britain.
- Neighborhoods--Economic aspects--Great Britain.
- Postal codes--Great Britain.
- Physical Description:
- 1 online resource (298 pages) : illustrations
- Place of Publication:
- London : SAGE Publications Ltd, 2018.
- System Details:
- text file
- Summary:
- It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on the basis of the type of postcode in which we live. Social scientists call this practice "commercial sociology". Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist. Together they chart the origins of this practice and explain the challenges it poses to a long-established social scientific beliefs such as: · the role of the questionnaire in an era of "big data" · the primacy of theory · the relationship between qualitative and quantitative modes of understanding · the relevance of visual clues to lay understanding. To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis.
- Notes:
- Part of the SAGE Knowledge collection.
- Includes bibliographical references and index.
- Description based on XML content.
- Other Format:
- Print version :
- ISBN:
- 9781529714685
- OCLC:
- 1028809809
- Access Restriction:
- Restricted for use by site license.
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