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Modern health care marketing / Gamini Gunawardane.
Van Pelt Library RA410.56 .G85 2020
Available
- Format:
- Book
- Author/Creator:
- Gunawardane, Gamini, author.
- Language:
- English
- Subjects (All):
- Medical care--Marketing.
- Medical care.
- Physical Description:
- xvii, 496 pages ; 24 cm
- Place of Publication:
- Singapore : World Scientific, [2020]
- Summary:
- "A useful practitioner guide for those working in health care organizations Updated coverage to the recent developments in the health care industry Discussion on health care marketing issues are backed by scholarly publications, industry expert opinions, surveys, case studies and real-world best practices"-- Provided by publisher.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9789813279513
- 9813279516
- OCLC:
- 1160209361
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