1 option
Understanding Social Media and Entrepreneurship : The Business of Hashtags, Likes, Tweets and Stories / edited by Leon Schjoedt, Malin E. Brännback, Alan L. Carsrud.
- Format:
- Book
- Series:
- Exploring Diversity in Entrepreneurship,. 2567-7357
- Exploring Diversity in Entrepreneurship, 2567-7357
- Language:
- English
- Subjects (All):
- Entrepreneurship.
- Internet marketing.
- Leadership.
- Online Marketing/Social Media.
- Business Strategy/Leadership.
- Local Subjects:
- Entrepreneurship.
- Online Marketing/Social Media.
- Business Strategy/Leadership.
- Physical Description:
- 1 online resource.
- Edition:
- First edition 2020.
- Contained In:
- Springer Nature eBook
- Place of Publication:
- Cham : Springer International Publishing : Imprint: Springer, 2020.
- System Details:
- text file PDF
- Summary:
- Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.
- Contents:
- Chapter 1. Social Media in an Entrepreneurship Context
- Chapter 2. Social Media: Exploring Entrepreneurial Opportunities
- Chapter 3. Social Media and Entrepreneurship-Exploring the Role of Digital Source Selection and Information Literacy
- Chapter 4. Effectual entrepreneur and the use of social media for opportunity recognition
- Chapter 5. Exploring the Gendered Nature of Digital Social Networks
- Chapter 6. How is Social Media Adopted by Entrepreneurial Teams?- Chapter 7. Entrepreneurship and Social Media Influencers in an Islamic Context
- Chapter 8. Social Media and Small Entrepreneurial Firms' Internationalization
- Chapter 9. The Devil on the Entrepreneur's Shoulder - Analyzing the Relationship between Moral Disengagement, Founders' Motives and Unethical Behavior of Entrepreneurs on Social Media
- Chapter 10.In Pursuit of Socioemotional Wealth: The Affordances of Social Media in Family Firms.
- Other Format:
- Printed edition:
- ISBN:
- 9783030434533
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.