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Doing semiotics : a research guide for marketers at the edge of culture / Laura Oswald.
- Format:
- Book
- Author/Creator:
- Oswald, Laura, author.
- Series:
- Oxford scholarship online.
- Oxford scholarship online
- Language:
- English
- Subjects (All):
- Semiotics.
- Ethnology--Methodology.
- Ethnology.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Edition:
- First edition.
- Place of Publication:
- Oxford, United Kingdom : Oxford University Press, 2020.
- Summary:
- Using applied semiotics, this text shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.
- Notes:
- This edition also issued in print: 2020.
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 0-19-255519-7
- 0-19-186112-X
- 0-19-255518-9
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