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The design of business : why design thinking is the next competitive advantage / Roger Martin.
- Format:
- Book
- Author/Creator:
- Martin, Roger L.
- Language:
- English
- Subjects (All):
- Creative ability in business.
- Lateral thinking.
- Creative thinking.
- Knowledge management.
- Management.
- Physical Description:
- 1 online resource (xiii, 191 pages) : illustrations
- Place of Publication:
- Boston, Mass. : Harvard Business Press, [2009]
- System Details:
- text file
- Contents:
- The knowledge funnel : how discovery takes shape
- The reliability bias : why advancing knowledge is so hard
- Design thinking : how thinking like a designer can create sustainable advantage
- Transforming the corporation : the design of Procter & Gamble
- The balancing act : how design-thinking organizations embrace reliability and validity
- World-class explorers : leading the design-thinking organization
- Getting personal : developing yourself as a design thinker.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Ipswich, MA Available via World Wide Web.
- Description based on print version record.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Mark and Aimee Rosenbaum Library Fund.
- ISBN:
- 9781422155110
- 1422155110
- Publisher Number:
- 99985175382
- Access Restriction:
- Restricted for use by site license.
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