The law of reputation and brands in the Asia Pacific / edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson.

Format:

Book

Contributor:

Kenyon, Andrew T., editor.

Ng-Loy, Wee Loon, editor.

Richardson, Megan, editor.

Series:

Cambridge intellectual property and information law ; 16.

Cambridge intellectual property and information law ; 16

Language:

English

Subjects (All):

Brand name products--Law and legislation--Asia.

Brand name products.

Brand name products--Law and legislation--Pacific Area.

Reputation (Law).

Libel and slander.

Names, Personal--Law and legislation.

Names, Personal.

Brand name products--Law and legislation.

Pacific Area.

Asia.

Physical Description:

1 online resource (xvi, 279 pages) : digital, PDF file(s).

Other Title:

The Law of Reputation & Brands in the Asia Pacific

Place of Publication:

Cambridge : Cambridge University Press, 2012.

System Details:

text file

PDF

Summary:

Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.

Contents:

What is the value of a brand to a firm? / Don O'Sullivan, Kwanghui Lim, and Janice Luck

The social benefits and costs of trade marks and brands / Christine Greenhalgh

Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region / David Tan

No personality rights for pop stars in Hong Kong? / Peter K. Yu

Fashioning personality rights in Australia / Megan Richardson and Andrew T. Kenyon

Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore : divergence and a cultural exploration / Khaw Lake Tee, Tay Pek San, and Ng-Loy Wee Loon

Reproduction rights in US trade mark law / Graeme W. Austin

From magic charms to symbols of wealth : well-known trade marks in Indonesia / Christoph Antons

Names as brands : moral rights and the 'unreasonable' pseudonym in Australia / Elizabeth Adeney

The use of survey evidence in Australian trade mark and passing off cases / Vicki Huang, Kimberlee Weatherall, and Elizabeth Webster

The place of expert evidence in unfair competition cases : the Australian experience / Sam Ricketson

Geographical indications : Europe's strange chimera or developing countries' champion? / Melissa de Zwart

Branding traditional peoples' traditional knowledge / Susy Frankel.

Notes:

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Other Format:

Print version:

ISBN:

9781139084604

Access Restriction:

Restricted for use by site license.