Brands, competition law and IP law / edited by Deven R. Desai, Ioannis Lianos and Spencer Weber Waller.

Format:

Book

Contributor:

Desai, Deven R., 1975- editor.

Lianos, Ioannis, editor.

Waller, Spencer Weber, editor.

Language:

English

Subjects (All):

Brand name products--Law and legislation--Congresses.

Brand name products.

Branding (Marketing)--Congresses.

Branding (Marketing).

Trademarks--Law and legislation--Congresses.

Trademarks.

Trademarks--Law and legislation.

Brand name products--Law and legislation.

Genre:

Conference papers and proceedings.

Physical Description:

1 online resource (x, 270 pages) : digital, PDF file(s)

Other Title:

Brands, Competition Law & IP

Place of Publication:

Cambridge : Cambridge University Press, 2015.

System Details:

text file

PDF

Summary:

Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function, how trademark and antitrust/competition law have misunderstood brands, and the implications of continuing to ignore the role brands play in business competition. This is the first book to engage with the topic from an interdisciplinary perspective, hence it will be a must-have for all those interested in the phenomenon of brands and how their function is recognized by the legal system. The book integrates both a competition and an intellectual property law dimension and explores the regulatory environment and case law in both Europe and the United States.

Contents:

Introduction / Deven R. Desai, Ioannis Lianos and Spencer Weber Waller

An introduction to the competitive effects of branding / Peter Davis and Kirsten Edwards-Warren

Bayer or walgreen's? : the relationship of premium and value brands in the united states / James Langenfeld, Wenqing Li, and Sophie Yang

The value of brands and the challenge of free riding / Tony Appleton and John Noble

Brands, competition and antitrust law / Deven R. Desai and Spencer Weber Waller

Brands and brand management : insights from marketing for antitrust / Gregory T. Gundlach and Joan M. Phillips

Brands and market power : a bird's eye view / Daniel A. Crane

The two sides of brand marketing : reconsidering competition law governing distribution restraints / Warren S. Grimes

Brands, product differentiation and eu competition law / Ioannis Lianos

Private labels, brands and competition law enforcement / Ariel Ezrachi and Ketan Ahuja

Trademark dilution and the management of brands: implications of the trademark dilution revision act for marketing and marketing research / John D. Mittelstaedt

Trademark law meets branding? / Ilanah Fhima

Brands, firms and competition / Andrew Griffiths.

Notes:

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Other Format:

Print version:

ISBN:

9781316216576

Access Restriction:

Restricted for use by site license.