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Commercialization basics for the photonics industry / David A. Krohn.
- Format:
- Book
- Author/Creator:
- Krohn, David A., author.
- Series:
- SPIE monograph ; PM234.
- SPIE digital library
- SPIE Press monograph ; PM234
- Language:
- English
- Subjects (All):
- Optical industry.
- Technological innovations--Marketing.
- Technological innovations.
- Advertising.
- Management.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource (166 pages) : illustrations, digital file.
- Place of Publication:
- Bellingham, Wash. : SPIE, 2013.
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- The goal of commercialization is to implement the key elements necessary to transform good technology into meaningful products that can fulfill customer needs while remaining cost effective. Specifically, can the technology be the basis for meeting a defined customer need? Can it be reproduced consistently, and can it be manufactured cost effectively? Most entrepreneurs have expertise in one or more of the critical areas of commercialization, but may lack key elements necessary for success. Commercialization Basics for the Photonics Industry serves as a roadmap for the commercialization process, helping identify and address roadblocks on the path to commercialization. Evaluation techniques will help determine the strength of a business opportunity and guide its development toward the best chance of success.
- Contents:
- Preface
- Chapter 1. Introduction
- Chapter 2. Elements of commercialization
- Chapter 3. Technology
- Chapter 4. Technical marketing
- Chapter 5. Sales
- Chapter 6. Manufacturing
- Chapter 7. Business plan
- Chapter 8. Business team
- Chapter 9. Funding
- Chapter 10. Entrepreneurial management
- Chapter 11. What does the light on the horizon look like?
- Chapter 12. Summary
- Appendix I. Market research firms
- Appendix II. Foreign distributors of photonic products
- Appendix III. White paper
- Appendix IV. Venture-capital firms.
- Notes:
- "SPIE Digital Library."--Website.
- Includes bibliographical references.
- Title from PDF title page (SPIE eBooks Website, viewed 2013-02-22).
- Other Format:
- Print version
- ISBN:
- 9780819494832
- OCLC:
- 828425297
- Access Restriction:
- Restricted for use by site license.
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