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Polling America : an encyclopedia of public opinion / Richard L. Clark, Kelly N. Foster, Samuel J. Best, and Benjamin Radcliff, Editors.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Public opinion--United States--Encyclopedias.
- Public opinion.
- Public opinion--United States--History--Encyclopedias.
- Public opinion polls--Encyclopedias.
- Public opinion polls.
- Public opinion polls--History--Encyclopedias.
- History.
- United States.
- Genre:
- Encyclopedias.
- Physical Description:
- 1 online resource (xx, 857 pages) : illustrations
- Edition:
- Second edition.
- Place of Publication:
- Santa Barbara, California : Greenwood, an imprint of ABC-CLIO LLC, [2020]
- System Details:
- text file
- Summary:
- This revised edition is a comprehensive resource for understanding all aspects of public opinion polling in the United States, including major and emerging theories and concepts; historical and current methodologies; political, journalistic, and corporate uses; landmark events and developments in the history of polling; and influential people and organizations. The encyclopedia also illuminates how public opinion polling has become important in shaping the trajectory of American society and the views that Americans have about themselves and their fellow citizens. Specific big-picture topics explored include how data mining of internet and social media usage trends has shaped modern political and business advertising campaigns; the impact of politically partisan media outlets on public opinion; and attitudes of various sectors of the American electorate about diverse topics including gun control, abortion, immigration, marijuana legalization, and the nation's two main political parties.
- Contents:
- V. 1. Polling America: an encyclopedia of public opinion
- v. 2. Polling America: an encyclopedia of public opinion.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Ipswich, MA Available via World Wide Web.
- Description based on online resource; title from digital title page (viewed on August 28, 2020).
- Other Format:
- Print version: Polling America
- ISBN:
- 9781440837357
- 144083735X
- Publisher Number:
- 99985048601
- Access Restriction:
- Restricted for use by site license.
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