Latinx voices : hispanics in media in the U.S. / edited by Katie Coronado and Erica Kight.

Format:

Book

Author/Creator:

Coronado, Katidia Barbara, author.

Coronado, Katidia Barbara, author., editor.

Kight, Erica Rodriguez, author., editor.

Language:

English

Subjects (All):

Hispanic American mass media.

Hispanic Americans in mass media.

Physical Description:

1 online resource (282 pages)

Edition:

1st edition

Place of Publication:

Boca Raton, FL : Routledge, an imprint of Taylor and Francis, 2018.

System Details:

text file

Summary:

LatinX Voices is the first undergraduate textbook that includes an overview of Hispanic/LatinX Media in the U.S. and gives readers an understanding of how media in the United States has transformed around this audience. Based on the authors’ professional and research experience, and teaching broadcast media courses in the classroom, this text covers the evolving industry and offers perspective on topics related to Latin-American areas of interest. With professional testimonials from those who have left their mark in print, radio, television, film and new media, this collection of chapters brings together expert voices in Hispanic/LatinX media from across the U.S., and explains the impact of this population on the media industry today.

Contents:

$tpart, UNIT 1 Immigration and the Emergence of Hispanic Periodicals in the U.S.

$tchapter 1 Waves of Migration: A Brief History of the Hispanic/LatinX Presence in the U.S. / $rFERNANDO I. RIVERA

$tchapter 2 Paving the Way: Hispanic Newspapers in the U.S. before World War II / $rNICOLÁS KANELLOS

$tchapter 3 Extra! Extra! Bold, Vibrant, and Punchy: Hispanic Newspapers in the U.S. Since World War II, From Print to the Digital Age / $rRICK BRUNSON

$tpart, UNIT 2 Hispanic and LatinX Artists in Media

$tchapter 4 Hollywood's Bronze Screen: Hispanics and Latinos in U.S. Films / $rU.S. Films NANCY D E LOS SANTOS - REZA

$tchapter 5 El Ritmo Latino: Hispanic/LatinX Music Influences in the U.S. / $rJAVIER F. LEON

$tchapter 6 Hispanic/LatinX Art in the U.S.: Past and Present / $rILENIA COLÓN MENDOZA

$tpart, UNIT 3 The LatinX Impact on Electronic and Digital Media

$tchapter 7 From Grassroots to Big Business: The Emergence and Development of Hispanic/LatinX Radio in the U.S. / $rWILLIAM KINNALLY

$tchapter 8 From Radio Stations to Television Networks: The Evolution of Spanish-Language Broadcasting in the U.S. / $rKENTON T. WILKINSON

$tchapter 9 Connecting with "Mi Gente": Hispanic/LatinX Influencers, Entrepreneurs, and Consumers Online / $rERICA RODRÍGUEZ KIGHT

$tpart, UNIT 4 Reaching Hispanic/LatinX Audiences

$tchapter 10 The Hispanic/LatinX Audience: Mobile, Social, and Traditional Media Use / $rJESSICA MAHONE

$tchapter 11 Tapping into Hispanic/LatinX Buying Power: An Overview of Hispanic Marketing and Advertising in the U.S. / $rSINDY CHAPA

$tchapter 12 Don't Forget the Brasileiros: Reaching the Brazilian Audience / $rSABRINA HABIB

$tpart, UNIT 5 Management, Diversity, and Language

$tchapter 13 Behind the Scenes: Decision-makers in the Growing Hispanic/ LatinX Media Market / $rKATIDIA BARBARA CORONADO

$tchapter 14 Representations of "La Raza": Stereotypes, Gender Issues, and the Impact of Images in Media JENNIFER A. SANDOVAL

$tchapter 15 Linguistic Diversity in Hispanic/LatinX Media: Leveraging Your Skills / $rLAURA GONZALES.

Notes:

Includes bibliographical references and index.

Online resource; Title from title page (viewed July 16, 2018)

ISBN:

9781315284118

1315284111

9781315284132

1315284138

OCLC:

1046067980