The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience.

Format:

Book

Author/Creator:

Stoeckel, Howard.

Contributor:

Andelman, Bob.

GIC Course Text Collection (University of Pennsylvania)

Language:

English

Subjects (All):

Literature: Non-Fiction.

Local Subjects:

Literature: Non-Fiction.

Summary:

Wawa, a family business with a history in dairy and manufacturing, expanded into retail in 1964 offering a friendly, personal alternative to supermarkets. Since then, the convenience store grew into a wellknown company that competes against the biggest industry players in the world in three areas-fuel, convenience, and food-all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and has begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with noting more than homegrown talent?

With a mixture of personal history and business advice, Howard stoeckel discusses the last 50 years of Wawa's growth, development, and expansion. It's the story of how a small company with a funny name made a big difference, and all it took was a little goose sense. Book jacket.

Contents:

1 "What Is a Wawa?" 20

2 Birth of a Family Business 26

3 Coining the Convenience Concept 34

4 Learning to Fly 44

5 Private and Shared Ownership 60

6 Servant Leadership 78

7 Our Six Core Values 88

8 Surviving the Dark Days 120

9 Winning Share of Heart 136

10 Community as Family 152

11 The Bird's-Eye View 164

12 Expanding Wavaland 200.

ISBN:

9780762453061