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Congressional Elections: Campaigning at Home and in Washington.
GIC Collection at Penn Libraries
Available from offsite location
- Format:
- Book
- Author/Creator:
- Herrnson, Paul S., 1958-
- Language:
- English
- Subjects (All):
- Political Science.
- Local Subjects:
- Political Science.
- Edition:
- Fifth edition.
- Contents:
- 1 The Strategic Context 6
- The Candidate-Centered Campaign 6
- The Institutional Framework 8
- Political Culture 17
- Campaign Technology 19
- The Political Setting 21
- Recent Congressional Elections 26
- 2 Candidates and Nominations 36
- Strategic Ambition 36
- Passing the Primary Test 51
- Nominations, Elections, and Representation 57
- The Senate 66
- 3 The Anatomy of a Campaign 71
- Campaign Organizations 72
- Campaign Budgets 83
- Senate Campaigns 85
- 4 The Parties Campaign 87
- National Agenda Setting 88
- The National, Congressional, and Senatorial Campaign Committees 90
- Strategy, Decision Making, and Targeting 96
- Campaign Contributions and Coordinated Expenditures 99
- Campaign Services 105
- Independent, Parallel, and Coordinated Campaigns 116
- The Impact of Party Campaigning 124
- 5 The Interests Campaign 132
- The Rise of PACs and Other Electorally Active Organizations 133
- Strategy, Decision Making, and Targeting 141
- PAC Contributions 150
- Campaign Services 154
- Independent, Parallel, and Coordinated Campaigns 157
- The Impact of Interest Group Activity 161
- 6 The Campaign for Resources 166
- Inequalities in Resources 167
- House Incumbents 169
- House Challengers 180
- Candidates for Open House Seats 187
- Senate Campaigns 191
- 7 Campaign Strategy 196
- Voting Behavior 196
- Voters and Campaign Strategy 200
- Gauging Public Opinion 202
- Voter Targeting 205
- The Message 209
- 8 Campaign Communications 221
- Television Advertising 222
- Radio Advertising 227
- Newspaper Advertising 228
- Direct Mail and Newsletters 229
- Mass Telephone Calls 231
- The Internet 232
- Free Media 235
- Field Work 240
- The Importance of Different Communication Techniques 241
- Independent, Parallel, and Coordinated Campaign Communications 243
- 9 Candidates, Campaigns, and Electoral Success 245
- House Incumbent Campaigns 246
- House Challenger Campaigns 252
- House Open-Seat Campaigns 258
- Senate Campaign 262
- Claiming Credit and Placing Blame 265
- 10 Elections and Governance 272
- The Permanent Campaign 272
- A Decentralized Congress 275
- Political Parties as Centralizing Agents 280
- Responsiveness, Responsibility, and Public Policy 282
- 11 Campaign Reform 290
- The Case for Reform 290
- Obstacles to Reform 292
- The Bipartisan Campaign Reform Act of 2002 294
- The BCRA's Impact 298
- Beyond the BCRA 303.
- ISBN:
- 9780872893382
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