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Mythologies.

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Format:
Book
Author/Creator:
Barthes, Roland.
Contributor:
GIC Course Text Collection (University of Pennsylvania)
Language:
English
Subjects (All):
Philosophy.
Local Subjects:
Philosophy.
Summary:
"No denunciation without its proper instrument of close analysis," Roland Barthes wrote in his preface to Mythologies. There is no more proper instrument of analysis of our contemporary myths than this book-one of the most significant works in French theory, and one that has transformed the way readers and philosophers view the world around them. Our age is a triumph of codification. We own devices that bring the world to the command of our fingertips. We have access to boundless information and prodigious quantities of stuff. We decide to like or not, to believe or not, to buy or not. We pick and choose. We think we are free. Yet all around us, in pop culture, politics, mainstream media, and advertising, there are codes and symbols that govern our choices. They express myths of success, well-being, or happiness. As Barthes sees if, these myths must be carefully deciphered, and debunked. What Barthes discerned in mass media and the politics of postcolonial France applies with equal force to today's social networks, the iPhone, and the images of 9/11. This new paperback edition of Mythologies, complete and beautifully rendered by the Pulitzer Prize-winning poet, critic, and translator Richard Howard, is a consecration of Barthes's classic work-a lesson in clairvoyance that is more relevant now than ever. Book jacket.
Contents:
Part I Mythologies 1
In the Ring 3
The Harcourt Actor 15
Romans in the Movies 19
The Writer on Vacation 22
The "Blue Blood" Cruise 26
Criticism Blind and Dumb 29
Saponids and Detergents 32
The Poor and the Proletariat 35
Martians 38
Operation Astra 41
Conjugals 44
Dominici, or the Triumph of Literature 48
Iconography of Abbé Pierre 53
Novels and Children 56
Toys 59
Paris Not Flooded 62
Bichon Among the Blacks 66
A Sympathetic Worker 70
Garbo's Face 73
Power and "Cool" 76
Wine and Milk 79
Steak-Frites 83
The Nautilus and the Bateau ivre 86
Depth Advertising 89
A Few Words from Monsieur Poujade 92
Adamov and Language 96
Einstein's Brain 100
The Jet-Man 103
Racine Is Racine 106
Billy Graham at the Vel' d'Hiv' 109
The Dupriez Trial 113
Shock Photos 116
Two Myths of the New Theater 119
The Tour de France as Epic 122
The Blue Guide 134
Agony Columns 138
Ornamental Cuisine 142
The Batory Cruise 145
The Man in the Street on Strike 149
African Grammar 153
Neither/Nor Criticism 161
Striptease 165
The New Citroën 169
Literature According to Minou Drouet 172
Electoral Photogeny 181
Lost Continent 184
Astrology 187
The Bourgeois Art of Song 190
Plastic 193
The Great Family of Man 196
At the Music Hall 200
The Lady of the Camellias 203
Poujade and the Intellectuals 206
Part II Myth Today 215.
ISBN:
9780809071944

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