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Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising.
GIC Collection at Penn Libraries
Available from offsite location
- Format:
- Book
- Author/Creator:
- Jamieson, Kathleen Hall.
- Language:
- English
- Subjects (All):
- Political Science.
- Local Subjects:
- Political Science.
- Edition:
- Third edition.
- Summary:
- In a new third edition, Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign, and focusing, appropriately, on the powerful media campaigns of the post-war period. 40 halftone illustrations.
- ISBN:
- 9780195089424
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