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Influence: The psychology of persuasion.
GIC Collection at Penn Libraries
Available from offsite location
- Format:
- Book
- Author/Creator:
- Cialdini, Robert B.
- Language:
- English
- Subjects (All):
- Psychology.
- Local Subjects:
- Psychology.
- Summary:
- "Influence," the classic book on persuasion, explains the psychology of why people say "yes"- and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
- You'll learn the six universal principles, how to use them to become a skilled persuader- and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
- ISBN:
- 9780061241895
- 006124189x
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