You May Also Like: Taste in an Age of Endless Choice.

Format:

Book

Author/Creator:

Vanderbilt, Tom.

Contributor:

GIC Course Text Collection (University of Pennsylvania)

Language:

English

Subjects (All):

Psychology.

Local Subjects:

Psychology.

Summary:

From the Tangled Underpinnings of our food taste to our unsettling insecurity before unfamiliar works of art, to the complex dynamics of our playlists and the pop charts, our preferences and opinions are shaped by countless forces. And in the digital age, a nonstop procession of "thumbs-up" and "likes" and "stars" is helping dictate our choices. Taste has moved online-there are more ways than ever for us, and companies, to see what and how we are consuming. If you've ever wondered how Netflix recommends movies, how to spot a fake Yelp review, or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you've probably never bought to ask. On this joyous intellectual journey, Vanderbilt uses research in psychology, marketing, and neuroscience to answer why we like the things we like, why we hate the things we hate, and what our preferences reveal about us. Book jacket.

Contents:

Chapter 1 What Would You Like? Thinking About Our Taste for Food 21

Chapter 2 The Fault is not in Our Stars, But in Ourselves Liking in a Networked Age 65

Chapter 3 How Predictable is Our Taste?: What Your Playlist Says About You (And What You Say About Your Playlist) 101

Chapter 4 How Do We Know What We Like?: The Ecstasies and Anxieties of Art 140

Chapter 5 Why (And How) Tastes Change 190

Chapter 6 Beer, Cats, and Dirt How Do Experts Decide What's Good? 231.

ISBN:

9780307948595