1 option
Doing market research on brand identity : gay men's chorus of Washington, DC & Joy Riot.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Men's choral societies--Washington (D.C.).
- Men's choral societies.
- Washington (D.C.).
- Gay choirs--Washington (D.C.).
- Gay choirs.
- Genre:
- Video recordings.
- Physical Description:
- 1 online resource (1 video file (00:28:47)) : sound, colour
- Place of Publication:
- London : SAGE Publications Limited, 2020.
- Language Note:
- Closed-captions in English.
- System Details:
- digital
- video file
- Summary:
- Members of the Gay Men's Chorus of Washington, D.C. and co-founders of Joy Riot, a research marketing firm, discuss the use of marketing research in the branding and brand identity process.
- Participant:
- Speaker, Justin Fyala.
- Speaker, Craig Cipollini.
- Speaker, Jessica Brown.
- Speaker, John Armstrong.
- Speaker, Michael Dumlao.
- Notes:
- Description based on XML content.
- ISBN:
- 9781529732450
- OCLC:
- 1149450242
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.