1 option
Prescriptive analytics : using the data to maximise revenue.
- Format:
- Video
- Series:
- Customer Analytics ; 21.
- Customer Analytics ; 21
- Language:
- English
- Subjects (All):
- Sales forecasting.
- Revenue.
- Data mining.
- Genre:
- Video recordings.
- Physical Description:
- 1 online resource (1 video file (00:06:09)) : sound, colour.
- Place of Publication:
- [Place of publication not identified] : Wharton, 2016.
- Language Note:
- Closed-captions in English.
- System Details:
- digital
- video file
- Summary:
- Ron Berman, Assistant Professor of Marketing at Wharton, in this second example of prescriptive analytics, illustrates how the previous data set can be used to generate a different recommendation based on a different goal-to maximize revenue.
- Participant:
- Academic, Ron Berman PhD.
- Notes:
- Description based on XML content.
- ISBN:
- 9781529729221
- OCLC:
- 1149466954
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.