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An introduction to research design for marketing.
- Format:
- Video
- Series:
- Introduction to Marketing Research ; 2.
- An Introduction to Marketing Research ; 2
- Language:
- English
- Subjects (All):
- Marketing research.
- Methodology.
- Consumer behavior.
- Genre:
- Video recordings.
- Physical Description:
- 1 online resource (1 video file (00:14:49)) : sound, colour.
- Place of Publication:
- London : SAGE Publications Limited, 2020.
- Language Note:
- Closed-captions in English.
- System Details:
- digital
- video file
- Summary:
- Dr. Ben Siu, Lecturer in Marketing at the University of Plymouth, introduces research design for marketing, including exploratory and conclusive design types and considerations for the selection of an appropriate research design.
- Participant:
- Academic, Ben Siu PhD.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 9781529724851
- OCLC:
- 1149445256
- Access Restriction:
- Restricted for use by site license.
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